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McKinsey Opioid

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30:T662,

From 2009 through 2017, McKinsey functioned as a recurring commercial-strategy and implementation adviser for Purdue’s OxyContin franchise: first on reformulation/FDA, surveillance, segmentation, and messaging; then in 2013–2014 on the E2E sales transformation that targeted high-value prescribers, increased reach/frequency, aligned incentives, and addressed retail access; later on no-see prescriber marketing, FieldGuide account targeting, and payer/market-access defenses. By 2018, Purdue had stopped in-person OxyContin promotion, and McKinsey’s role shifted into the period of investigations and document-deletion conduct described in the DOJ agreed facts.

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